About White Goods Online

Who We Are

White Goods Online was created to help you make confident, informed choices when buying white goods. We know that choosing the right appliance can be overwhelming – with so many brands, models, and features to consider – so our goal is simple: to bring you expert reviews, practical buying guides, and direct links to the most competitive deals available online.

What We Do

We're not a retailer – yet – but we work closely with a wide range of trusted UK and international suppliers. Every product you see on our site links directly to an approved retailer, so you can shop safely and securely while benefiting from our research and insights.

Our platform covers all major categories, including:

• •Laundry appliances – washing machines, tumble dryers, washer dryers
• •Refrigeration – fridges, freezers, fridge freezers, wine coolers
• •Cooking – ovens, hobs, cookers, microwaves, and range cookers
• •Dishwashers – integrated and freestanding models
• •Heating & air – heaters, fans, dehumidifiers
• •Small appliances – kettles, toasters, mixers, vacuum cleaners, and more

Why Choose Us

At White Goods Online, we combine expert knowledge, honest recommendations, and up-to-date pricing to help you find the perfect appliance for your home. Our team constantly reviews the latest models, updates our product listings, and creates guides to help you save time and money.

We also provide maintenance tips, troubleshooting advice, and access to user manuals, so you can keep your appliances running smoothly for years to come.

Our Mission

Our mission is to be the UK's most trusted online resource for white goods – helping customers worldwide discover high-quality appliances that suit their needs, budget, and lifestyle. Whether you're renovating your kitchen, upgrading your laundry setup, or replacing a broken appliance, we're here to guide you every step of the way.