Privacy Policy
Effective date: 8 November 2025
Website: www.whitegoodsonline.com
Owner: White Goods Online ("we", "our", "us")
1. Introduction
At White Goods Online, your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit or interact with our website.
We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, and we also follow Google AdSense and Google Ads policy requirements for transparency and user consent.
By using our website, you agree to this Privacy Policy.
2. Information We Collect
We do not sell products directly yet, but plan to in the future. At present, White Goods Online operates as an affiliate and information-based website, linking visitors to trusted third-party retailers through our product reviews and buying guides.
We may collect the following types of information:
a. Information you provide
- •When you contact us by email or through online forms
- •When you subscribe to newsletters or updates (if applicable)
b. Information collected automatically
When you visit our website, we may automatically collect:
- •Your IP address and approximate location (e.g. city or region)
- •Browser type, version, and device information
- •Pages visited, time spent on site, and referral sources
This helps us improve website usability and performance.
c. Cookies and tracking technologies
We and our advertising partners (such as Google AdSense) use cookies and similar technologies to:
- •Display relevant, personalised adverts
- •Measure ad performance and website traffic
- •Remember user preferences and enhance experience
- •Track affiliate links for commission purposes
You can manage or disable cookies through your browser settings, or via our cookie consent banner when you first visit our site.
For more information on how Google uses data, visit: How Google uses information from sites or apps that use our services
3. Google AdSense and Third-Party Advertising
Our website displays advertisements provided by Google AdSense and other third-party networks. These advertisers may use cookies or similar technologies to collect non-personal data (such as your browsing activity) to serve targeted ads based on your interests.
Personalised Advertising
Google uses cookies to show personalised ads based on your prior visits to this and other websites.
You can opt out of personalised advertising by visiting: https://adssettings.google.com
You can also opt out of some third-party advertising cookies via the Network Advertising Initiative (NAI): http://www.networkadvertising.org/choices/
We do not have access to or control over cookies used by third-party advertisers.
4. Affiliate Links
White Goods Online participates in affiliate marketing programmes. When you click on a product link, you may be redirected to a third-party retailer's website. These retailers may collect their own data according to their own privacy policies.
We do not currently process or store payment information. If and when we begin selling products directly, this Privacy Policy will be updated accordingly.
5. How We Use Your Information
We use your information to:
- •Operate, maintain, and improve the website
- •Provide helpful product information, guides, and reviews
- •Display relevant advertising and affiliate offers
- •Analyse visitor behaviour and website performance
- •Respond to customer enquiries or feedback
6. Legal Basis for Processing
We process your personal data under the following lawful bases:
- •Consent (e.g. newsletter subscriptions, cookie acceptance)
- •Legitimate interests (e.g. analytics, website performance, and security)
- •Legal obligations (where required by law)
7. Data Retention
We retain analytics and advertising data for as long as necessary to fulfil the purposes outlined in this policy — generally no longer than 24 months, unless required otherwise by law.
8. Data Sharing
We do not sell, rent, or trade your personal information. We may share limited non-personal or aggregated data (e.g. traffic statistics) with trusted partners who help us operate or analyse our website.
9. Data Security
We use appropriate technical and organisational measures to protect your information from unauthorised access, alteration, or disclosure. While no online platform is completely secure, we strive to keep your data safe and private at all times.
10. Your Rights (UK & EU Visitors)
You have the right to:
- •Access the personal data we hold about you
- •Request correction or deletion of inaccurate data
- •Withdraw consent for data processing (where applicable)
- •Object to certain types of processing
- •Lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk
To exercise your rights or make an enquiry, please contact us at: jisaventures@gmail.com
11. Third-Party Websites
Our website may contain links to other websites, including retailers and advertisers. We are not responsible for their content, privacy policies, or practices. Please review their privacy policies before submitting personal data to those sites.
12. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in law, technology, or our services. The most recent version will always be available on this page.
13. Contact Us
If you have any questions or concerns about this Privacy Policy or your personal data, please contact: